Question 1

Why would a bar pay for this?

Accepted Answer

Because it fills the slow nights, and it hands them something they have never owned before: a list of the people who were actually in the building. Most bars can tell you last night's register total and nothing about who generated it.

Question 2

Why would anybody scan a sticker on a stranger?

Accepted Answer

Because the sticker is funny and the person is right there. It is the lowest-friction social interaction in a bar, lower than buying a drink and far lower than opening an app.

Question 3

Is the code really on the front of the sticker?

Accepted Answer

Yes. A code printed on the back of a sticker somebody is wearing cannot be scanned by anyone, which would make the product pointless. It is printed on the front face beside the punchline, at high contrast, sized to scan across a table in bad light.

Question 4

What are my odds if I scan one?

Accepted Answer

On the default modelled night, roughly 1 in 66 on the nightly prize plus about 1 in 25 on an instant tab credit, for an expected value near one dollar per scan. Every figure is an estimate shown with the assumption it came from.